Trend of female clothing consumption proportion
Time of issue:
2026-03-31
The proportion of female clothing consumption holds a significant position in the overall clothing market. According to the "China 'Next Generation' Female Clothing Consumption Insight Report", the expenditure of young women on clothing consumption cannot be underestimated, especially in first- and second-tier cities. Young women have a very high online shopping rate for beauty makeup and clothing, even exceeding 70%, indicating their pursuit of fashion and beauty.
The proportion of female clothing consumption holds a significant position in the overall clothing market.
According to the "China 'Next Generation' Female Clothing Consumption Insight Report", the expenditure of young women on clothing consumption cannot be underestimated, especially in first- and second-tier cities. Young women have a very high online shopping rate for beauty makeup and clothing, even exceeding 70%, indicating their pursuit of fashion and beauty.
In addition, among the preferences of consumers in China's apparel industry regarding purchase types, casual style, sports style, and styles closely following seasonal trends account for 59.5%, 45.6%, and 29.0% respectively. Among these, female consumers prefer dresses, T-shirts, and sweaters when purchasing clothing categories, indicating their demand for diversity and personalization in apparel.
In the high-end market, the growth rate of the mid-to-high-end women's clothing market is evident. Nearly 90% of consumers choose to complete their purchases through online channels, indicating that female consumers have increasing demands for clothing quality and style. At the same time, women account for a significant proportion of self-gratification consumption, with the amount of self-gratification consumption accounting for 54%, indicating that women's consumption behavior for self-care and self-improvement is increasing.
Among video account subscribers, women account for 78% of the total, and clothing orders constitute 38%, further demonstrating the significant role of women in the clothing consumption market.
These data all indicate that women are not only the main force in clothing consumption, but also pay more attention to the quality, style, and personalized needs of clothing when choosing them. At the same time, they also reflect the trend of women's self-improvement and self-gratification consumption.
Keyword:
Recommended News
2026-03-31
Mobile Phone
Shantou Xize Sweater Co.,Ltd
Email: admin@xize-sweater.cn
Add: Building 1,No.402 ChaoZhi ZhiZao Park No. 220 yingbin north road Longhu district Shantou Guangdong, China
Copyright © SHANTOU XIZE SWEATER CO.,LTD